Sharing this great article by Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher from Dynamic Chiropractic http://www.dynamicchiropractic.com/mpacms/dc/article.php?id=57446 Have you heard about how “beacons” are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app. Beacons reach consumers in specific locations through their smartphones.1 Beacons already are being used by a number of retailers (e.g., Target, Macy’s, Walmart, GameStop), as well as supermarkets and hundreds of shopping malls. Soon, they also will be in many museums, airports, stadiums and restaurants.2 Suffice it to say beacons are poised […]
Utilizing Technology As small business owners begin to invest more of their time and money into customer retention, the question becomes, what programs or tools are needed to properly engage and retain customers? While many small business owners are making the effort to keep their customers coming back, they lack the information to create loyal customers. Less than half of small businesses offer some type of loyalty program or service to track and reward repeat customers. Of those businesses, only 46% have their program in digital form, such as an email list. While email lists are a good start, recent […]