With the steady rise in smartphone use, many industries are turning to technology to help engage their customers. Healthcare is no different. Over 80% of patients are using smartphones and, because of this, mobile health apps (mHealth) are gaining popularity. Studies show that 64% of medical professionals are using mHealth on a monthly basis, and 78% of smartphone users are interested in mobile health apps. While interest in mHealth is high, a clear direction for broader healthcare-related apps still has not been defined. There are seemingly limitless options and features that mobile technology can offer, which makes it difficult to […]
6 Ways Mobile Marketing Can Increase Customer Retention
Posted by Shelby in Uncategorized · No Comments
Americans today spend more time on smartphones than on computers, tablets, or even watching TV. Of that time, 86% is spent within mobile apps over web browsing. The good news for you? Mobile users aren’t just interested in social or recreational apps anymore; they want to connect with their local businesses through apps as well. 1. Send out targeted mobile promotions According to Search Engine Land, 85% of people prefer using a native mobile app to a website. We already know your customers are finding you using their smartphones, so what are you doing to interact with them outside […]
The other week I made an appointment with a new hair salon for highlights and a trim. After making my appointment on the phone, I was asked if I wanted a text confirmation of the appointment’s time and date. “Absolutely!” I said. Within 20 seconds of hanging up, I received a text and added it to my calendar. The day before the appointment, I received another text reminding me of the appointment and giving me the opportunity to confirm or reschedule via text. My experience was positive; it was convenient and helpful without being pushy. I was impressed that my […]
The Mobile Craze – Give your customers what they want
Posted by Shelby in Uncategorized · No Comments
The Mobile Craze Nowadays, it seems everyone from grandparents to toddlers is carrying a smartphone or tablet. The world is quickly becoming a mobile one, for both work and play. Office workers seamlessly transition from corporate action items to games of Candy Crush, all on the same device. Business happens in a mobile environment, and that goes for chiropractors too. When it comes to mobile marketing, every small business is struggling to capture customers’ shrinking attention spans. One way to increase customer engagement is through a mobile-friendly website. Most of your customers are interacting with you on their smartphones or […]
Sharing this great article by Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher from Dynamic Chiropractic http://www.dynamicchiropractic.com/mpacms/dc/article.php?id=57446 Have you heard about how “beacons” are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app. Beacons reach consumers in specific locations through their smartphones.1 Beacons already are being used by a number of retailers (e.g., Target, Macy’s, Walmart, GameStop), as well as supermarkets and hundreds of shopping malls. Soon, they also will be in many museums, airports, stadiums and restaurants.2 Suffice it to say beacons are poised […]
Utilizing Technology As small business owners begin to invest more of their time and money into customer retention, the question becomes, what programs or tools are needed to properly engage and retain customers? While many small business owners are making the effort to keep their customers coming back, they lack the information to create loyal customers. Less than half of small businesses offer some type of loyalty program or service to track and reward repeat customers. Of those businesses, only 46% have their program in digital form, such as an email list. While email lists are a good start, recent […]
Offer Added Value In recent years, small businesses have shifted their focus to customer retention to grow their business, with good reason. Studies show that an increase in customer retention as small as 5% can increase profits by 25% or more. In our last post, we provided tips on how to effectively connect and engage your customers. Once you’ve opened that line of communication with customers, you need to provide added value to keep them coming back. Repeat customers who are happy with your services are more likely to refer others to your business through word-of-mouth, social media, and online […]
Did you know it costs five-to-ten times more to acquire new customers than to retain existing ones? As small business owners continue to seek new ways to grow their businesses, it has become clear that more growth potential lies in a business’ existing customer base rather than new customers. In this series, we will cover three key elements to unlocking the potential of your customer base, connecting with customers, adding value, and utilizing technology. Connecting with Existing Customers Recent studies show that acquiring new customers can cost up to ten times more than retaining an existing one. Small businesses may […]
3 Reasons Your Small Business Needs a Mobile App
Posted by Liz Lawson in Uncategorized · No Comments
When it comes to increasing customer retention, the service and communication you provide to customers outside of your business is just as crucial as the service you provide to them in the while they’re there. Increased smartphone use has made communication with customers easier in the last several years, but it may not be enough to offer only a mobile-friendly website anymore. Here are three reasons why your small business needs a mobile app. Meet customers (and potential customers) where they are Americans today spend more time on their smartphones than they do on their computers, tablets, or even watching TV. Of that time, […]
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