With mobile phone use continuing to skyrocket, mobile marketing strategies are on the rise. Geofencing is an effective way to leverage the mobile trend to grow your business. Geofencing allows you to set up a virtual perimeter around your business, a nearby related venue, or even a competitor. When a customer with your app enters the perimeter, a push notification is sent with a message or special promotion from your business. While this strategy may seem invasive, studies show that 70% of mobile users are willing to share their location information as long as they receive something of value […]
Being The Best. Being a business owner, you always want to have a leg up on the competition, so what’s the most important component in achieving this? Patient Experience! The mindset your patient walks away with is the best hand you hold to garner higher margins and increase loyalty. It’s the difference between people raving about your practice, or looking for a new one. Most practice owners think that a “hello” & a smile is all you need to be successful, but that is only part of the overall experience. Thanks to new mobile technology, the personal experience each patient […]
What exactly is Mobilegeddon? Mobilegeddon is the nickname for Google’s latest release, which launched this past April. The new search algorithm has made it nearly mandatory for websites to have a mobile-friendly website if they want to stay ahead in search results. While the release itself didn’t live up to the disaster implied by its nickname, Google’s renewed effort to encourage mobile-friendly sites shined a sharp spotlight on how consumers rely on connected devices. Are you mobile-friendly? Having a mobile-friendly website is half the battle for small business owners looking to grow and maintain a business. But it’s a necessary […]
Healthcare and Apps: What can mHealth do for you and your patients?
Posted by Liz Lawson in Uncategorized · No Comments
With the steady rise in smartphone use, many industries are turning to technology to help engage their customers. Healthcare is no different. Over 80% of patients are using smartphones and, because of this, mobile health apps (mHealth) are gaining popularity. Studies show that 64% of medical professionals are using mHealth on a monthly basis, and 78% of smartphone users are interested in mobile health apps. While interest in mHealth is high, a clear direction for broader healthcare-related apps still has not been defined. There are seemingly limitless options and features that mobile technology can offer, which makes it difficult to […]
6 Ways Mobile Marketing Can Increase Customer Retention
Posted by Shelby in Uncategorized · No Comments
Americans today spend more time on smartphones than on computers, tablets, or even watching TV. Of that time, 86% is spent within mobile apps over web browsing. The good news for you? Mobile users aren’t just interested in social or recreational apps anymore; they want to connect with their local businesses through apps as well. 1. Send out targeted mobile promotions According to Search Engine Land, 85% of people prefer using a native mobile app to a website. We already know your customers are finding you using their smartphones, so what are you doing to interact with them outside […]
The other week I made an appointment with a new hair salon for highlights and a trim. After making my appointment on the phone, I was asked if I wanted a text confirmation of the appointment’s time and date. “Absolutely!” I said. Within 20 seconds of hanging up, I received a text and added it to my calendar. The day before the appointment, I received another text reminding me of the appointment and giving me the opportunity to confirm or reschedule via text. My experience was positive; it was convenient and helpful without being pushy. I was impressed that my […]
The Mobile Craze – Give your customers what they want
Posted by Shelby in Uncategorized · No Comments
The Mobile Craze Nowadays, it seems everyone from grandparents to toddlers is carrying a smartphone or tablet. The world is quickly becoming a mobile one, for both work and play. Office workers seamlessly transition from corporate action items to games of Candy Crush, all on the same device. Business happens in a mobile environment, and that goes for chiropractors too. When it comes to mobile marketing, every small business is struggling to capture customers’ shrinking attention spans. One way to increase customer engagement is through a mobile-friendly website. Most of your customers are interacting with you on their smartphones or […]
Sharing this great article by Donald M. Petersen Jr., BS, HCD(hc), FICC(h), Publisher from Dynamic Chiropractic http://www.dynamicchiropractic.com/mpacms/dc/article.php?id=57446 Have you heard about how “beacons” are transforming the way businesses interact with their customers? Beacons are low-energy Bluetooth devices that have the ability to send information to a smartphone app. Beacons reach consumers in specific locations through their smartphones.1 Beacons already are being used by a number of retailers (e.g., Target, Macy’s, Walmart, GameStop), as well as supermarkets and hundreds of shopping malls. Soon, they also will be in many museums, airports, stadiums and restaurants.2 Suffice it to say beacons are poised […]