Offer Added Value In recent years, small businesses have shifted their focus to customer retention to grow their business, with good reason. Studies show that an increase in customer retention as small as 5% can increase profits by 25% or more. In our last post, we provided tips on how to effectively connect and engage your customers. Once you’ve opened that line of communication with customers, you need to provide added value to keep them coming back. Repeat customers who are happy with your services are more likely to refer others to your business through word-of-mouth, social media, and online […]
Did you know it costs five-to-ten times more to acquire new customers than to retain existing ones? As small business owners continue to seek new ways to grow their businesses, it has become clear that more growth potential lies in a business’ existing customer base rather than new customers. In this series, we will cover three key elements to unlocking the potential of your customer base, connecting with customers, adding value, and utilizing technology. Connecting with Existing Customers Recent studies show that acquiring new customers can cost up to ten times more than retaining an existing one. Small businesses may […]
3 Reasons Your Small Business Needs a Mobile App
Posted by Liz Lawson in Uncategorized · No Comments
When it comes to increasing customer retention, the service and communication you provide to customers outside of your business is just as crucial as the service you provide to them in the while they’re there. Increased smartphone use has made communication with customers easier in the last several years, but it may not be enough to offer only a mobile-friendly website anymore. Here are three reasons why your small business needs a mobile app. Meet customers (and potential customers) where they are Americans today spend more time on their smartphones than they do on their computers, tablets, or even watching TV. Of that time, […]