It’s no secret that, as a small business owner, you are constantly in a David-versus-Goliath-type battle for customers. While big business may offer convenience or more competitive prices, small businesses are known for their personalized service and quality.
A recent survey performed by Yodle revealed that the majority of customers prefer small or local businesses. Of the 6,000 adults surveyed, over 90% said that local businesses are better at providing personalized services and treating their customers fairly. Over 80% believe that small businesses deliver more quality work and better customer service.
While this survey showed that the large majority of customers are compelled to choose David over Goliath, it also revealed that nearly 70% of customers expect a higher level of technological engagement from small businesses.
The cost of keeping up with technology has been a hurdle for small business owners in the last few years. The battle for customers is being lost because big businesses can afford more sophisticated technology solutions that help them connect with customers better and more frequently. However, as technology continues to develop, affordable options are becoming available to small businesses.
Affordable digital marketing tools are leveling the playing field for local businesses, providing ways to connect with customers throughout the entire buying cycle and offering instant communication for special promotions or loyalty programs. These tools allow you to spend less time and money on dated marketing tactics that may not be effective. They provide an avenue to communicate directly with your customers, sending automated messages, surveys, promotions, and recall messages.
Your customers are embracing technology for the convenience it adds to their life, and they are looking for service providers who are doing the same. Contact us to learn more about our all-in-one digital marketing tool and how it can help you connect better with your patients.