An Overview of SEO in the Healthcare Space Let’s review search engine optimization (SEO) in the healthcare industry—it’s that important! But before we begin, let me share my personal experience with you. I have worked with over 30,000 practices and managed SEO for thousands of those practices. Why do you think so many practices didn’t choose to add SEO to their online marketing strategy? It is often because they don’t understand it or know why they need it. SEO is different in healthcare, and I want to help you understand it. SEO is Different in Healthcare This is an […]
Apps are now replacing Facebook for that one-on-one and one-to-many connections with your patients. While it is still important to be on Facebook, there is a better, more improved option for upping your connections. If you want to outsmart social media, an app is the way to go. Facebook in the Past When social media first became popular for practices it was all about getting “likes” and people would see your posts. You did research on the best days and times to post, and patients could see what you shared. Unfortunately, times have changed and it isn’t just about getting […]
What’s the word around town? If your patients aren’t talking about your practice, you might be doing something wrong. Reviews on your website might be nice, but they won’t reach potential patients. Together we can get your information updated on third party review sites, so that your patients will know where to share their thoughts. And, if you already have listings on third party sites, there’s even more you can do to improve your reach. Why Your Office Needs Reviews Reviews are imperative to the web right now, and essential for establishing your practice online. Just take a look at […]
Why Your Practice Needs Millennials and How You Can Reach Them
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Much has been said about millennials regarding their attitudes, habits, work ethic, political views, and more. You likely understand that millennials are fluent in various forms of technology, fully engaged with social media, well educated and generally impatient. What you may not understand is that the coming of age of the millennial generation is very important to your medical practice. It is estimated that there are 80 million people in the millennial generation. They are the largest, strongest market segment in America. This massive group of consumers, now in adulthood, has the tendency to view healthcare as any other product […]
5 Tips for a Successful Digital Marketing Strategy in 2016
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The start of a new year is the time for reflecting and setting new goals, both personally and for your small business. But, come February, many resolutions will fall by the wayside and old patterns will settle back in. Don’t let that happen to your resolution to up your digital marketing game this year. Here are five tips for maintaining a successful digital marketing strategy in 2016. Start with Quality Web and Mobile Sites It is essential to have both quality web and mobile sites in 2016. It’s not enough to have a nice website anymore when 51% of […]
With mobile phone use continuing to skyrocket, mobile marketing strategies are on the rise. Geofencing is an effective way to leverage the mobile trend to grow your business. Geofencing allows you to set up a virtual perimeter around your business, a nearby related venue, or even a competitor. When a customer with your app enters the perimeter, a push notification is sent with a message or special promotion from your business. While this strategy may seem invasive, studies show that 70% of mobile users are willing to share their location information as long as they receive something of value […]
Big Tech for Small Business: How Sophisticated, Affordable Tech Can Help Your Business Grow
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It’s no secret that, as a small business owner, you are constantly in a David-versus-Goliath-type battle for customers. While big business may offer convenience or more competitive prices, small businesses are known for their personalized service and quality. A recent survey performed by Yodle revealed that the majority of customers prefer small or local businesses. Of the 6,000 adults surveyed, over 90% said that local businesses are better at providing personalized services and treating their customers fairly. Over 80% believe that small businesses deliver more quality work and better customer service. While this survey showed that the large […]
Being The Best. Being a business owner, you always want to have a leg up on the competition, so what’s the most important component in achieving this? Patient Experience! The mindset your patient walks away with is the best hand you hold to garner higher margins and increase loyalty. It’s the difference between people raving about your practice, or looking for a new one. Most practice owners think that a “hello” & a smile is all you need to be successful, but that is only part of the overall experience. Thanks to new mobile technology, the personal experience each patient […]
Beacon technology has emerged as a new and exciting digital marketing tool in the last year. Businesses are interested in exploring location-based marketing and customers have been receptive. While this technology is innovative and effective, it has only been an option for big businesses until recently. More affordable options are emerging for small and medium sized businesses interested in utilizing beacons in their digital marketing. But just because beacon technology may be an option for your business now, is it worth it for you? The answer is yes. Here are three important benefits beacon technology offers, which make it a […]
What exactly is Mobilegeddon? Mobilegeddon is the nickname for Google’s latest release, which launched this past April. The new search algorithm has made it nearly mandatory for websites to have a mobile-friendly website if they want to stay ahead in search results. While the release itself didn’t live up to the disaster implied by its nickname, Google’s renewed effort to encourage mobile-friendly sites shined a sharp spotlight on how consumers rely on connected devices. Are you mobile-friendly? Having a mobile-friendly website is half the battle for small business owners looking to grow and maintain a business. But it’s a necessary […]
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