With the steady rise in smartphone use, many industries are turning to technology to help engage their customers. Healthcare is no different. Over 80% of patients are using smartphones and, because of this, mobile health apps (mHealth) are gaining popularity. Studies show that 64% of medical professionals are using mHealth on a monthly basis, and 78% of smartphone users are interested in mobile health apps. While interest in mHealth is high, a clear direction for broader healthcare-related apps still has not been defined. There are seemingly limitless options and features that mobile technology can offer, which makes it difficult to […]