With mobile phone use continuing to skyrocket, mobile marketing strategies are on the rise. Geofencing is an effective way to leverage the mobile trend to grow your business. Geofencing allows you to set up a virtual perimeter around your business, a nearby related venue, or even a competitor. When a customer with your app enters the perimeter, a push notification is sent with a message or special promotion from your business. While this strategy may seem invasive, studies show that 70% of mobile users are willing to share their location information as long as they receive something of value […]