The Mobile Craze
Nowadays, it seems everyone from grandparents to toddlers is carrying a smartphone or tablet. The world is quickly becoming a mobile one, for both work and play. Office workers seamlessly transition from corporate action items to games of Candy Crush, all on the same device. Business happens in a mobile environment, and that goes for chiropractors too.
When it comes to mobile marketing, every small business is struggling to capture customers’ shrinking attention spans. One way to increase customer engagement is through a mobile-friendly website. Most of your customers are interacting with you on their smartphones or tablets, so you’ll want a responsive site that makes it easy to learn about your services, or contact you, on any device.
A responsive website won’t solve all your problems when it comes to customer retention and recall. Once you’ve won a new customer’s business, how do you make sure they keep coming back?
To stay ahead of digital trends, many businesses are beginning to invest in mobile marketing. This means you are moving one step ahead of your website and engaging customers directly via their smartphone devices.
Your customers prefer mobile
We know that your potential and current customers have a borderline codependent relationship with their smartphones. A study conducted by Morgan Stanley found that 91% of adults are always within arm’s reach of their smartphone. This means that 91% of your clients are likely interacting with you on a tablet or mobile device. You’re leaving a lot of engagement time on the table if you aren’t tailoring your marketing efforts to account for this trend. People want to build mobile relationships with the businesses they love. Mobile marketing is a great way to maintain an ongoing, mutually beneficial conversation with your clients with better conversion results than traditional email or phone calls.